Sector
Food & Drink.
Breweries, distilleries, ingredients, producers.
Food and drink is built on long sales cycles, technical buyers and trust earned over years — not quarters. Whether you're a Cheshire producer chasing your first national listing or an established supplier negotiating with global brewers, the difference between flat and double-digit growth usually sits inside the commercial process.
Common challenges
What I usually find.
- 01
Heavy reliance on a handful of large customers — losing one would hurt.
- 02
Long, complex procurement cycles inside breweries, distilleries and FMCG buyers.
- 03
New product development that struggles to translate into commercial wins.
- 04
Export ambition without a structured route into international buyers and distributors.
How I solve it
How we fix it.
Map global and regional buyers across breweries, distilleries, distributors and independents.
Lead negotiations on large commercial supply contracts — including multi-million-pound deals.
Build cross-functional alignment with NPD, production and marketing so launches actually sell.
Establish export channels and distributor relationships in priority international markets.
Sample outcomes
What good looks like.
+0%
YoY growth in commercial bulk sales for an international ingredients supplier.
£0m
Single contract negotiated with Molson Coors for a niche ingredients line.
Global
Portfolio of breweries, distilleries and distributors developed from scratch.