Sector
Groundcare & Outdoor.
Manufacturers, dealerships, contractors, turfcare.
I spent five years as UK Sales / Business Development Manager at a national groundcare manufacturer, with overall responsibility for homeowner and commercial product sales through dealerships, retailers and direct customers — including Premiership football clubs, the Royal Household, trade organisations and universities. Groundcare is technical, relationship-driven and dealer-led. Done well, it compounds for years.
Common challenges
What I usually find.
- 01
Dealer and distributor networks running on autopilot — no one growing them deliberately.
- 02
High-profile end users (sports clubs, estates, universities) handled reactively rather than as managed accounts.
- 03
Strong product but weak commercial story when bidding against entrenched competitors.
- 04
Marketing investment going into shows and brochures, not measurable commercial outcomes.
How I solve it
How we fix it.
Rebuild dealer and distributor strategy with proper commercial terms, training and joint sales planning.
Stand up a key-account programme for high-profile end users — sports clubs, estates, universities, public sector.
Open new commercial partnerships with retailers and trade associations to grow brand reach.
Coach internal sales and BDMs so the playbook outlasts the consulting engagement.
Sample outcomes
What good looks like.
0%
YoY UK sales growth delivered at a national groundcare manufacturer.
Royal
Direct accounts including Premiership football clubs and the Royal Household.
UK wide
Dealer and retailer network expansion across homeowner and commercial ranges.