Steve Robinson.

Services

Sales work, with a number
attached to it.

Four ways I work with businesses across Chester, Cheshire and the North West. Each engagement starts with a target, ends with a measurable outcome and runs with the discipline of a senior in-house hire — on retainer, project basis or as interim sales cover.

01 / 04

Fractional or interim sales leadership

Step into your business as a part-time, interim or contract head of sales. Build the playbook, hire and coach the team, own the forecast and hit the number — the same role I held leading UK sales at a national groundcare manufacturer and the commercial team at Virgin Trains.

Expected outcome
A working sales operation, hitting forecast, that runs without me by month 6.
Ideal client
Owner-managed businesses scaling past £1m, or established teams between sales directors.
02 / 04

Key account management & partnerships

Turn your top accounts into long-term revenue. The same approach used to manage Premiership football clubs, the Royal Household, global breweries (including a £5m Molson Coors contract) and a £60m corporate-travel book at Virgin Trains.

Expected outcome
Documented account plans, growing share-of-wallet and measurable retention uplift across your top accounts.
Ideal client
Businesses with a small number of high-value accounts that need protecting and growing.
03 / 04

New business & customer acquisition

Pro-active and reactive sales done properly. Target accounts identified, approached and converted — the work that delivered 20% YoY growth in groundcare, 40% YoY in international ingredients and 9% YoY across a £60m Virgin Trains book.

Expected outcome
A repeatable new-business motion delivering qualified meetings and won accounts every month.
Ideal client
Businesses with a proven offer but an unreliable or under-built top-of-funnel.
04 / 04

Sales strategy, planning & market entry

Before we sell, we get clear. Map the market, segment customers, pressure-test pricing and channels — including new market entry, having opened sales channels across the UK and several European markets.

Expected outcome
A documented commercial plan, segment map and go-to-market priorities your team can act on Monday.
Ideal client
Teams launching new products, entering new sectors or new geographies, or stuck on flat growth.

Not sure which fits? Most engagements start with a 30-minute conversation about the target, the team, and the gap.