Sector
Hospitality & Venues.
Hotels, bars, restaurants, attractions, venues.
Before consulting I spent the better part of a decade running hospitality sales desks — Sales Manager at Arora Hotel Manchester, Cluster Sales Manager at Holiday Inn (IHG), Sales & Events Manager at Blue Planet Aquarium and earlier roles across First Leisure's nightclubs and bars. I know hospitality from the operator's side: corporate accounts, group business, F&B, events and the daily grind of conversion. Particular focus now on Chester, Cheshire and the North West.
Common challenges
What I usually find.
- 01
Corporate sales depending on one or two long-tenured staff — and stalling when they leave.
- 02
Group, event and conference bookings handled reactively, with no proactive outreach into the local market.
- 03
Untapped catering, private hire, membership or attraction-partnership revenue that no one owns commercially.
- 04
OTAs and aggregators eating margin while direct B2B channels stay under-built.
How I solve it
How we fix it.
Build a corporate sales playbook with named target accounts inside your trading radius — Chester, Wirral, Liverpool, Manchester, North Wales.
Run a proactive outreach motion — emails, calls and on-site show-rounds — calibrated for hospitality buyers.
Launch a secondary-revenue programme (events, catering, partnerships) with a single commercial owner.
Coach reservations and front-of-house teams to convert at every touchpoint.
Sample outcomes
What good looks like.
£0.0m
First-year revenue from a new VIP / Group product launched at Virgin Trains.
0+ yrs
Hospitality operator experience — Arora Manchester, Holiday Inn (IHG), Blue Planet, First Leisure.
Local
Chester-based, on-site across Cheshire, the North West and North Wales.